“Your beans are polished, your deck is pretty, but your market size is still mush, and your 'traction' is just polite curiosity.”
Story & Problem
5.0So, people want better beans that are easier to cook? Shocking. Your 'definitive ready-to-eat bean' sounds like a fancy way to say 'canned beans, but for hipsters.'
Market Size
3.0You've conveniently sidestepped the actual US market size for premium jarred beans, instead showing UK category growth and calling it 'proof.' That's like proving the earth is round by showing a picture of the moon.
Business Model
4.0Your multi-channel approach is standard CPG, but $45k for founder salary to launch a 'national brand' is hilarious. Are you planning to pay yourself in dried beans?
Team
8.0Okay, a Registered Nutritionist and TikTok 'Top 100 creator' with LVMH experience selling beans? That's quite the flex. You’re definitely overqualified for legumes, which is a good thing for *you*, maybe not so much for the beans.
Traction & GTM
2.0Your 'traction' is 20 out of 21 LA retailers politely asking for samples. That's not traction; that's them being nice. Your LA 'proof' is still just a spreadsheet fantasy, not actual sales data.
Design & Clarity
9.0This deck is gorgeous, I'll give you that. It's so clean and elegant it almost makes me forget you're selling beans. Seriously, hire this designer for my next project.
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