You've articulated a clear problem for plasterers and their clients, but calling yourselves 'De Club' makes me think you're selling memberships to a country club, not solving a real, dirty problem.

Your TAM and SAM are as broad as a freshly plastered wall, but your €400M SOM feels like you're aiming for a niche in an already niche market. And those global expansion plans for €200K? Adorable.

A 45% 'Management Fee for founders' from a tiny €200K raise is a masterclass in self-funding, not venture funding. You call it a business model, I call it a red flag bigger than your '5-year warranty' (which became 3 years later, by the way).

Decent collection of individuals with relevant experience, especially the 'from builders for builders' angle on page 10. Though 'Cork walls' as a CEO bullet point felt like a personal design choice, not a professional one.

You've shown some promising early traction as a lead-gen business, but your pivot and GTM plan for €200K—with 40% on basic marketing and a tiny sliver for a software engineer—suggests you’re not actually serious about scaling a tech platform.

The deck is clean, easy on the eyes, and generally well-structured. However, the inconsistent warranty duration (3 vs. 5 years) and CAC numbers (€20 vs. €25) make me question if you even read your own material.