“You've got a fantastic science project, now go find a business to wrap around it before 2050 gets here.”
Story & Problem
8.0You've certainly found a problem; I'm practically hearing the death knell of humanity from your AMR stats. Good, now make me believe you're actually the one to stop it, not just point out the apocalypse.
Market Size
7.0The market numbers are solid enough, but 'Biofilm-targeting antibiotics' isn't a market; it's an outcome. And a cartoon firefighter? Are we pitching to preschoolers or serious investors?
Business Model
3.0I've seen more detailed business models drawn on a cocktail napkin. You're raising £1.2M, but how exactly do you plan to turn 'transforming antimicrobials' into actual revenue without a strategy beyond a 2031 NDA?
Team
5.0Your scientific and medical heavy hitters are impressive, but a 'TBD' for your financial lead when you're asking for money? That's not a placeholder, that's a glaring hole where my trust used to be.
Traction & GTM
6.0Excellent scientific validation and grants, but claiming Reddit upvotes as 'public interest market pull' for a deep tech therapeutic company is adorable. My cat gets more clicks, and he's not solving AMR.
Design & Clarity
7.0The design is mostly clean, but the vague purple smoke and new-age flower logo make me think you're selling essential oils, not groundbreaking biotech. Don't hide the science behind the 'aura.'
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