“This isn't a pitch deck; it's a glorified PDF journal. Come back when you have a business, not just a product sample.”
Story & Problem
3.0Your 'story' is literally 'here's a journal,' not a compelling narrative for a business. The 'problem' seems to be that people need a blank space to write, which isn't exactly a unicorn-worthy pain point.
Market Size
0.0Your market analysis is so absent, I'm questioning if 'LaHoChi self-treatment' is a multi-billion dollar industry or just your extended family. Provide some numbers, or I'm out.
Business Model
2.0Your 'business model' is selling this PDF and a vague mention of an 'online platform' that might as well be Narnia. How do you scale 'digital journal sales' beyond your initial followers?
Team
4.0Alexandra Thomas, I see your name and a SIRET, which is more than some founders provide. But where's the experience, the co-founders, or any reason to believe this team can turn '21-day journals' into a scalable business?
Traction & GTM
0.0Traction is non-existent, and your go-to-market strategy seems to be 'publish it and they will come, maybe.' I need to see some real action, not just good intentions.
Design & Clarity
3.0The consistent gold borders make it look like a fancy wedding invitation, not a pitch. It's clear this is a journal, but what you're actually *pitching* to me is as murky as a spiritual awakening.
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